Brilliant Ideas That Found a Welcome
I like Dave Pogue’s reflection on clever ideas that weren’t processed out of the market. Good ol’ Microsoft gets two kudos (one for the Zune’s music beaming feature…with some reservations about the 3 day limit business and an other for Vista’s “Show Numbers” feature in its voice recognition app.
Network marketing in the 21st Century. Move over Amway!
http://www.adrants.com/2006/10/microsoft-to-embed-viral-growth-into-zune.php
In what could be a masterful viral approach to growing a business that goes far beyond viral marketing, Microsoft is embedding viral expansion into its new iPod competitor, Zune. Users of the Zune MP3 player can send songs to friends over the devices Wifi who have three days to listen to them before they disable. If the recipient of the song decides to buy the song within the three day period, the sender of the song will receive a portion of the song’s purchase price in the form of credits to be used towards purchasing music and other items from the Zune Marketplace.
